Abstract
Building America research has shown that high performance homes can potentially give builders an edge in the marketplace and can boost sales. But it doesn't happen automatically. It requires a tailored, easy to understand marketing campaign, and sometimes a little flair. This case study highlights LifeStyle Homes successful marketing approach.
| Original language | American English |
|---|---|
| Publisher | National Laboratory of the Rockies (NLR) |
| Number of pages | 2 |
| State | Published - 2015 |
Bibliographical note
Work performed by Building America Partnership for Improved Residential Construction (BA-PIRC) / Florida Solar Energy Center, Cocoa, FloridaNLR Publication Number
- NREL/FS-5500-63465
Other Report Number
- DOE/GO-102015-4602
Keywords
- advertising
- BA-PIRC
- Building America
- high performance new construction
- marketing
- radiant barrier
- residential
- residential buildings
- sales data
- transaction process
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