Behaviourally-Informed Peer Referral Programmes can Increase the Reach of Low-Income Energy Policies

Kimberly Wolske; Annika Todd-Blick; Emma Tome

doi:10.1038/s41560-023-01323-7

Behaviourally-Informed Peer Referral Programmes can Increase the Reach of Low-Income Energy Policies

Kimberly Wolske
, Annika Todd-Blick
, Emma Tome

Strategic Energy Analysis Center

The University of Chicago
Lawrence Berkeley National Laboratory
National Renewable Energy Laboratory

Research output: Contribution to journal › Article › peer-review

1 Scopus Citations

Abstract

Low-income solar adopters are more likely to refer others to a fully subsidized solar programme when referral rewards are combined with an appeal to reciprocity and a simplified referral process, leading to five times as many solar contracts as when referral rewards are used alone. The findings highlight behavioural science strategies that administrators of low-income energy assistance programmes can use to cost-effectively accelerate programme uptake.

Original language	American English
Pages (from-to)	787-788
Number of pages	2
Journal	Nature Energy
Volume	8
DOIs	https://doi.org/10.1038/s41560-023-01323-7
State	Published - 2023

NLR Publication Number

NREL/JA-6A20-87368

Keywords

energy policy
human behavior
peer referral
social policy

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10.1038/s41560-023-01323-7

Cite this

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title = "Behaviourally-Informed Peer Referral Programmes can Increase the Reach of Low-Income Energy Policies",

abstract = "Low-income solar adopters are more likely to refer others to a fully subsidized solar programme when referral rewards are combined with an appeal to reciprocity and a simplified referral process, leading to five times as many solar contracts as when referral rewards are used alone. The findings highlight behavioural science strategies that administrators of low-income energy assistance programmes can use to cost-effectively accelerate programme uptake.",

keywords = "energy policy, human behavior, peer referral, social policy",

author = "Kimberly Wolske and Annika Todd-Blick and Emma Tome",

year = "2023",

doi = "10.1038/s41560-023-01323-7",

language = "American English",

volume = "8",

pages = "787--788",

journal = "Nature Energy",

issn = "2058-7546",

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T1 - Behaviourally-Informed Peer Referral Programmes can Increase the Reach of Low-Income Energy Policies

AU - Wolske, Kimberly

AU - Todd-Blick, Annika

AU - Tome, Emma

PY - 2023

Y1 - 2023

N2 - Low-income solar adopters are more likely to refer others to a fully subsidized solar programme when referral rewards are combined with an appeal to reciprocity and a simplified referral process, leading to five times as many solar contracts as when referral rewards are used alone. The findings highlight behavioural science strategies that administrators of low-income energy assistance programmes can use to cost-effectively accelerate programme uptake.

AB - Low-income solar adopters are more likely to refer others to a fully subsidized solar programme when referral rewards are combined with an appeal to reciprocity and a simplified referral process, leading to five times as many solar contracts as when referral rewards are used alone. The findings highlight behavioural science strategies that administrators of low-income energy assistance programmes can use to cost-effectively accelerate programme uptake.

KW - energy policy

KW - human behavior

KW - peer referral

KW - social policy

U2 - 10.1038/s41560-023-01323-7

DO - 10.1038/s41560-023-01323-7

M3 - Article

SN - 2058-7546

VL - 8

SP - 787

EP - 788

JO - Nature Energy

JF - Nature Energy

ER -

Behaviourally-Informed Peer Referral Programmes can Increase the Reach of Low-Income Energy Policies

Abstract

NLR Publication Number

Keywords

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